Newspaper ad Conventions

Here is a newspaper advert that was made to promote the MTV programme, the Death Valley Show. This advert shows the conventions that professional companies employ when they are promoting and advertising their programme. We will therefore try to employ all of these conventions to make our newspapers advert as professional as possible. For example, we will employ a tagline in a bold font which gives an insight to what the content of our documentary may contain.

Radio Trailer Conventions

The Conventions of a Radio Trailer.

A typical radio trailer is approximately 30 seconds long and has a continuous sound bed. this sound bed usually indicated what channel the programme will be on, what the title of the programme is and what the programme is about. There is usually a narrator who gives this information and there is usually a series of 'snippets' from the programme. The sound bed of a radio trailer is very important in informing the audience. 
This narration is in the form of a voice over. The voice over for this trailer is male and his tone increases when he talks about the title of the documentary.  
This Radio Trailer, 30 years of Punk Rock the narrator starts by announcing what channel the documentary is about. We will incorporate this into our own and tell the audience that we will have our documentary featured on MTV Live. The narrator in our docuemtary will also emphasise the tagline 'Turn it up LOUD' by altering the tone of their voice so its much louder.


    

Audience Feedback

This is the questionnaire that we gave to our audience when receiving feedback on our documentary.

How informative would you rate The Gig Experience Documentary?
(1 = Very informative, 5 = Not very informative)

1-----2-----3-----4-----5

How entertaining would you rate The Gig Experience Documentary?
(1 = Very entertaining, 5 = Not very entertaining)

1-----2-----3-----4-----5

How would you rate the technical quality of production? Eg. Sound, editing, continuity
(1 = Excellent, 5 = Poor)

1-----2-----3-----4-----5

How eye catching would you say The Gig Experience Documentary is?
(1 = Very eye catching, 5 =Not very eye catching)

1-----2-----3-----4-----5

How well do you think we did at obeying conventions, compared to professional documentaries?
(1 = Excellent, 5 = Poor)

1-----2-----3-----4-----5

From our questionnaire results we were able to see how well our documentary suited our target audience and how well they think the documentary was constructed.

This graph demonstrates how successful/unsuccessful our documentary is, in being eye catching to our target audience. Results show that all found the documentary eye catching, with half more than the others. This is indicated by the 3 "1s" and 3 "2s" which are the highest marks they could have possibly given.

This graph shows how informative the audience found our documentary. This indicates majority believed our documentary was incredibly informative, due to more than half picking the highest mark. This was also elaborated on, and was quoted saying "It gives us information in fun ways such as voiceovers, and the appropriate visuals."

This graph shows how entertaining the audience found our documentary. This indicates majority believed our documentary was incredibly entertaining, due to the majority choosing the highest mark. Overall for entertainment feedback, our documentary received 5 "1s"  and 1 "2".

This graph demonstrates how successful our documentary is at obeying conventions, compared to professional documentaries. Results show that all those who watched the documentary thought we did very well at obeying the conventions set by professional documentaries. This indicates that we have done well in avoiding making the documentary look amateur.

This graph demonstrates how successful our technical quality of production is of our documentary. Results show that all those who watched the documentary thought we did very well at making sure the technical aspects of documentaries such as sound and editing were professional. This indicates that we have done well in avoiding making the documentary look like an amateur production.

Video Feedback

Newspaper Advertisement Production

We researched what the typical MTV advert looked like and discovered that they are mainly brightly coloured and very busy so we wanted to incorporate this in our own advertisement. We did this by altering the colour of the text to a bright yellow that we thought stood out.

We also edited the MTV logo by adding the same yellow onto sections of it. We also deleted the black that surrounded the logo.

For the background image we exported a selected image from our documentary and exported it to a Bitmap file. We chose this image of an unfocused master shot at the Alex Clare concert because it was unusual and busy.

We then chose a foreground image from our documentary and exported it to a bitmap file.
We chose an image of Alex Clare because he was the most well know artist we managed to get hold of.

We then overlapped the two images and used the overlay 'Lighten' which had an interesting effect on the image.

For the font we used the same font 'Dirty Ego' as the one featured in our documentary. This gave the products a sense of continuity.

We decreased the size of the logo so it didn't look out of place and didn't draw the attention away from the rest of the advertisement.

We altered the size of 'Loud' to emphasise the word and to represent how live concerts are very loud and alive.

Drafting Newspaper Advertisement

This is the drawing of our original idea for the newspaper advertisement. 

This is the first design of advertisement that we created, which gave us the idea to overlay two images to get  the brighter background to shine through the foreground. The overall effect looks like this. We then decided that because our documentary is aimed at an MTV audience, the advertisement should be brighter and more colourful.

Recording And Editing Radio Trailer

Our first action we used whilst editing our radio advert. We recorded our voiceovers on a Sony HXR MC2000E with a clip on mic.We uploaded all of the audio footage for our radio trailer onto the D Drive of the computer and imported them all into Adobe Premiere Pro. 

We then used the delink tool to delete the video footage from the sound bites and cut the sections we didn't want to use of the footage using the razor tool.

The clip was only 30 seconds long, therefore we wanted to fit all of our snippets, and facts into it. Because of this, we had to ensure that our radio ad had to cut to the point, and only include the parts which were a neccessity.

Lastly we then had to balance the levels on the sound. We did this by opening the row in which we would edit the sound on, so the yellow sound levels would be visible. We then clicked and dragged the level to the appropriate volume we wanted. If there were parts of the same clip which we wanted to edit in areas, we then pressed Ctrl to create a time marker, then drag the level accordingly.

Scripting Radio Trailer

This is the script that we created for our documentary;

- MTV Live brings you an exciting new music documentary featuring the chart topping new comer, Alex Clare and One Tree Hill star Tyler Hilton.

- Snippets of Tyler Hilton, Alex Clare, Danny Gruff, and Jessica Lu from our documentary.

- Tune in to MTV live on Sunday at 9pm, for The Gig Experience.

- Turn it up, Loud.

Voiceover Recording

To record our documentary voice overs, we used a Sony HXR-MC2000E with a clip mic.

We then recorded the snippets of the voice over and, once added into Adobe Premiere Pro CS5, we unlinked the video and deleted them accordingly.

We used the voice overs whilst still playing our sound bed, to ensure continuity and make the transaction of sound, smooth.

It will be played on numerous music radio stations both local and national. These will include Radio City 96.7, Galaxy, Wire FM, BBC Radio 1 and Magic to ensure we appeal to as many people as possible.

Scripting Voiceover

"There are at least 7 billion people on Earth and despite our differences we are all linked through our passion for music." (35.14s - 41.06 seconds)

"As of 2011, mainstream music such as pop and rap was classed as the most popular genre throughout the world." (Did not use)

"Ticketmaster is one of the leading ticket sales companies worldwide. It has partnered with over 50 venues and since then has become the most popular website for purchasing tickets." (2m 18.04s - 2m 27.20 seconds ) 

"Some music artists start out by busking to put their name, and music, out to the public. The most famous buskers include Bon Jovi, Elvis and Paul McCartney." (47.17s - 56.14 seconds )

Editing

We print screened our computer at numerous times, whilst creating the documentary.  The first one being some of the videos we imported. We did this by selecting file>import. We then chose the videos which we wanted to use, and edited it to our liking.

When filming our interviews, we ensured to obtain the 'rule of thirds'. We did this by aligning the camera, and object up, to the relevant camera spot. By doing this, it created the impression that we, and our project, is professional.

 

As well as the visuals, we also had to focus on the sound levels within our documentary. Throughout it all, we had a sound bed which was changed when voice overs or interviews took place. This added continuity to the documentary, yet still allowed the viewer to hear the other sounds being utilized.

 

After we had imported some of our videos, we had to use the 'Razor' tool to cut down the length of the footage. We did this by selecting the tool, then clicking where was appropriate. From then, we'd delete the relevant footage, and keep the parts which we wanted.

 

On top of our interviews, and at the beginning of the documentary, we used titles to explain to the audience who or what it was. We did this by selecting title>new title>default still. We then typed the title which we wanted, changed the font/size/colour then imported it into our documentary.

 We used transitions throughout, to make the switch between clips, smooth. We did this by using different types to still make it exciting  - however used 'dip to black'  most, to ensure professionalism and continuity

Edit Decision List and Logging

Planning

Storyboard

Interview Framing

For the interview with Dion Roy, we will film him in front of the stage he will later be performing on, later on at his concert. We will draw attention to the aspect of live music by having a guitar in the background and also will have the stage lights on to add to the atmosphere of a live concert. We will apply the rule of thirds with him on the left side, leaving space on the right to show the guitar and other staging equipment.

The concept for Tyler Hilton's interview is to interview him in his dressing room. This gives an insight to behind the scenes of live concerts. It is important in our documentary because we will discuss everything surrounding live music, from ticket sales to busking and recorded music. We will apply the rule of thirds with him on the right side.

As Alex Clare is an upcoming star, we though that we will film his interview where you wouldn't expect to see him. Therefore, we decided we will film him in a room backstage to show the contrast between Alex Clare the star and Alex Clare the standard musician. We will apply the rule of thirds with him on the right side.

For Danny Gruff's interview, we will film him outside of a venue where people attend concerts. We will apply the rule of thirds with him on the right side and have the board of gig listings on the left. This will highlight the main theme of our documentary - live music.

Running Order

Documentary: The Gig Experience

Channel: MTV Live                                        

Scheduling:  Sunday 16^th December 21:00 – 21:30

Duration: 26 minutes (including advert breaks)

Research For Documentary

Primary research:

We contacted a series of managers and send them a proposal so we could get footage of bands/artists playing at different venues. Within the agreement we also asked for a short interview.

“Dear Sir/Madam,

We are writing from the Media and Film department at Priestley College. We are a team of 2^nd year students who have recently acquired a bank of high definition broadcast standard solid state video cameras. We have been commissioned to produce a documentary based on ‘The Gig Experience’ and will feature a wealth of ‘Indie Rock’ talent. We would like to propose that we will film your event in 1080p with a multi camera set up for free.

 Within our proposed agreement we would offer exclusive rights to yourselves to the footage filmed at the Imagine Dragons concert in Manchester on Friday 16 November 2012. All we would request in exchange would be a 5 minute interview with the band before or after the gig.

 I understand we are working against time and your speedy response would be much appreciated.

Yours sincerely,

                   NED Productions.”

“Filming brief 16^th November 2012-10-09

We are a team of 2^nd year students who have recently acquired a bank of high definition broadcast standard solid state video cameras and we would like to propose that we will film your event in 1080p with a multi camera set up for free. The camera set up will include three cameras – one roaming on stage and two static at fixed points within the venue.

We will not be using this footage commercially or for profit. It will be used for an internal college assessment only. We have already filmed similar events and have received positive feedback so far.

In return for all of the raw footage, we would like access to the band for a five minute interview to ask some generic questions for our documentary. This could take place before or after the gig.

We would like to thank you again for this opportunity and we guarantee you will be happy with what we provide for you.

Thanks,

NED Productions.”

We searched on Google to find the managers contact information

Once we came to an agreement with the managers we contacted the venue and asked if they'd give us the 'okay' to film. We contacted them via email once we looked up the venue online first for their contact details.  

Locations:

We know where we will film because we will be going to venues to film live concerts. We will travel to the most local venues that the music artist is performing at to get footage and interviews for our documentary. To make sure we know the directions to the locations, we will use google maps and a sat nav to ensure that we know exactly where we are going and will  not to late to film.

When we go to location, we will take music related props such as a guitar to use in the background of our interivews and footage. This relates to the mise-en-scene that we will consider by filming infront of a stage, possibly with the stage lights on to add to the atmosphere. We will also film outside of venue's because there are places which have a board of future concerts at that venue. Liverpool O2 academy is an example of this, where there is a line up right outside the venue which would fit perfectly with the mise-en-scene of our music documentary

 

Secondary Research.

All our secondary research was YouTube based. The Archive footage we used was all of live concerts from various bands. (30 Seconds to Mars, Paramore, Foster the People, and The Kooks.) We extracted clips from these YouTube videos to help create our montage at the beginning and middle of our documentary.  

Sound-bed:

We researched YouTube for the appropriate sound-bed for our documentary and then downloaded the music. We chose ‘Artbreaker’ by Kids in Glass Houses because it fit well with our footage and it had a long introduction. We used the song ‘Too Close’ in our documentary and our radio advert as we had an interview with the artist and it mixed well with the rest of the documentary. We chose to use it in the radio advert because it is upbeat, has a 30second introduction and it gave our project a sense of continuity. 

Graphic: This was the original image we used for our graphic.