Newspaper Advertisement Production

We researched what the typical MTV advert looked like and discovered that they are mainly brightly coloured and very busy so we wanted to incorporate this in our own advertisement. We did this by altering the colour of the text to a bright yellow that we thought stood out.

We also edited the MTV logo by adding the same yellow onto sections of it. We also deleted the black that surrounded the logo.

For the background image we exported a selected image from our documentary and exported it to a Bitmap file. We chose this image of an unfocused master shot at the Alex Clare concert because it was unusual and busy.

We then chose a foreground image from our documentary and exported it to a bitmap file.
We chose an image of Alex Clare because he was the most well know artist we managed to get hold of.

We then overlapped the two images and used the overlay 'Lighten' which had an interesting effect on the image.

For the font we used the same font 'Dirty Ego' as the one featured in our documentary. This gave the products a sense of continuity.

We decreased the size of the logo so it didn't look out of place and didn't draw the attention away from the rest of the advertisement.

We altered the size of 'Loud' to emphasise the word and to represent how live concerts are very loud and alive.