Newspaper ad Conventions

Here is a newspaper advert that was made to promote the MTV programme, the Death Valley Show. This advert shows the conventions that professional companies employ when they are promoting and advertising their programme. We will therefore try to employ all of these conventions to make our newspapers advert as professional as possible. For example, we will employ a tagline in a bold font which gives an insight to what the content of our documentary may contain.

Radio Trailer Conventions

The Conventions of a Radio Trailer.

A typical radio trailer is approximately 30 seconds long and has a continuous sound bed. this sound bed usually indicated what channel the programme will be on, what the title of the programme is and what the programme is about. There is usually a narrator who gives this information and there is usually a series of 'snippets' from the programme. The sound bed of a radio trailer is very important in informing the audience. 
This narration is in the form of a voice over. The voice over for this trailer is male and his tone increases when he talks about the title of the documentary.  
This Radio Trailer, 30 years of Punk Rock the narrator starts by announcing what channel the documentary is about. We will incorporate this into our own and tell the audience that we will have our documentary featured on MTV Live. The narrator in our docuemtary will also emphasise the tagline 'Turn it up LOUD' by altering the tone of their voice so its much louder.


    

Audience Feedback

This is the questionnaire that we gave to our audience when receiving feedback on our documentary.

How informative would you rate The Gig Experience Documentary?
(1 = Very informative, 5 = Not very informative)

1-----2-----3-----4-----5

How entertaining would you rate The Gig Experience Documentary?
(1 = Very entertaining, 5 = Not very entertaining)

1-----2-----3-----4-----5

How would you rate the technical quality of production? Eg. Sound, editing, continuity
(1 = Excellent, 5 = Poor)

1-----2-----3-----4-----5

How eye catching would you say The Gig Experience Documentary is?
(1 = Very eye catching, 5 =Not very eye catching)

1-----2-----3-----4-----5

How well do you think we did at obeying conventions, compared to professional documentaries?
(1 = Excellent, 5 = Poor)

1-----2-----3-----4-----5

From our questionnaire results we were able to see how well our documentary suited our target audience and how well they think the documentary was constructed.

This graph demonstrates how successful/unsuccessful our documentary is, in being eye catching to our target audience. Results show that all found the documentary eye catching, with half more than the others. This is indicated by the 3 "1s" and 3 "2s" which are the highest marks they could have possibly given.

This graph shows how informative the audience found our documentary. This indicates majority believed our documentary was incredibly informative, due to more than half picking the highest mark. This was also elaborated on, and was quoted saying "It gives us information in fun ways such as voiceovers, and the appropriate visuals."

This graph shows how entertaining the audience found our documentary. This indicates majority believed our documentary was incredibly entertaining, due to the majority choosing the highest mark. Overall for entertainment feedback, our documentary received 5 "1s"  and 1 "2".

This graph demonstrates how successful our documentary is at obeying conventions, compared to professional documentaries. Results show that all those who watched the documentary thought we did very well at obeying the conventions set by professional documentaries. This indicates that we have done well in avoiding making the documentary look amateur.

This graph demonstrates how successful our technical quality of production is of our documentary. Results show that all those who watched the documentary thought we did very well at making sure the technical aspects of documentaries such as sound and editing were professional. This indicates that we have done well in avoiding making the documentary look like an amateur production.

Video Feedback

Newspaper Advertisement Production

We researched what the typical MTV advert looked like and discovered that they are mainly brightly coloured and very busy so we wanted to incorporate this in our own advertisement. We did this by altering the colour of the text to a bright yellow that we thought stood out.

We also edited the MTV logo by adding the same yellow onto sections of it. We also deleted the black that surrounded the logo.

For the background image we exported a selected image from our documentary and exported it to a Bitmap file. We chose this image of an unfocused master shot at the Alex Clare concert because it was unusual and busy.

We then chose a foreground image from our documentary and exported it to a bitmap file.
We chose an image of Alex Clare because he was the most well know artist we managed to get hold of.

We then overlapped the two images and used the overlay 'Lighten' which had an interesting effect on the image.

For the font we used the same font 'Dirty Ego' as the one featured in our documentary. This gave the products a sense of continuity.

We decreased the size of the logo so it didn't look out of place and didn't draw the attention away from the rest of the advertisement.

We altered the size of 'Loud' to emphasise the word and to represent how live concerts are very loud and alive.

Drafting Newspaper Advertisement

This is the drawing of our original idea for the newspaper advertisement. 

This is the first design of advertisement that we created, which gave us the idea to overlay two images to get  the brighter background to shine through the foreground. The overall effect looks like this. We then decided that because our documentary is aimed at an MTV audience, the advertisement should be brighter and more colourful.

Recording And Editing Radio Trailer

Our first action we used whilst editing our radio advert. We recorded our voiceovers on a Sony HXR MC2000E with a clip on mic.We uploaded all of the audio footage for our radio trailer onto the D Drive of the computer and imported them all into Adobe Premiere Pro. 

We then used the delink tool to delete the video footage from the sound bites and cut the sections we didn't want to use of the footage using the razor tool.

The clip was only 30 seconds long, therefore we wanted to fit all of our snippets, and facts into it. Because of this, we had to ensure that our radio ad had to cut to the point, and only include the parts which were a neccessity.

Lastly we then had to balance the levels on the sound. We did this by opening the row in which we would edit the sound on, so the yellow sound levels would be visible. We then clicked and dragged the level to the appropriate volume we wanted. If there were parts of the same clip which we wanted to edit in areas, we then pressed Ctrl to create a time marker, then drag the level accordingly.

Scripting Radio Trailer

This is the script that we created for our documentary;

- MTV Live brings you an exciting new music documentary featuring the chart topping new comer, Alex Clare and One Tree Hill star Tyler Hilton.

- Snippets of Tyler Hilton, Alex Clare, Danny Gruff, and Jessica Lu from our documentary.

- Tune in to MTV live on Sunday at 9pm, for The Gig Experience.

- Turn it up, Loud.